Hailey Bieber was a big newsmaker when she launched Rhode, her highly-anticipated skincare brand. But, the rollout was a problem when Rhode was sued by a fashion label of the same name for trademark infringement.
A judge has now made an initial ruling in Bieber’s favour. On July 22, plaintiffs filed an emergency motion for a letter related to “The Making of Rhode”, a YouTube documentary. The star also released it the following day, according to E! News.
After viewing the footage, the judge, “denial of the group’s motion to a preliminary injunction with prejudice”, allowed Bieber (and continuing to promote her brand) to release the clip.
Bieber talks about the inspiration behind the name of her beauty line, which she also calls her middle name.
The legal team supporting fashion label Rhode stated in a prior statement that Bieber attempted to obtain the trademark from Phoebe Vickers and Purna Khatau in 2018. She then launched her brand in 2022 after they refused.
A representative of the designers informed us Monday that “our lawsuit continues.” The court ruling is a decision of the judge to not prohibit Hailey Bieber from using our brand name for the Hailey Bieber skincare line while litigation proceeds. It deferred the ruling until we have more evidence. We expected this result because it is scarce for a judge in the United States to issue the preliminary order that we requested.
They said, “We are confident we will win at the trial.” We created ‘Rhode,’ which is our brand and name. Federal and state laws protect it. Hailey is asked to reach her goals using the brand we have created for nine years.
Michael Rhodes, Bieber’s family lawyer, said, “We are happy with the court’s thorough ordeal denying plaintiff’s motion for preliminarily to enjoin Hailey’s new company and skincare line.”